About us

Our mission is to take the guesswork out of product decisions.

We work with industry-leading companies in Finance & Media with our decision tools and expertise to enable them to increase their digital revenues while creating exceptional customer experiences.

About us
We work from the old city centre of Utrecht with a fast growing, highly skilled team with a proven track record in Data and Product.
Founding Team
Experienced entrepreneurs in data and product management.
Founding TeamFounding Team
Tom Jansen (CDO), Vincent Hoogsteder (CEO) and Ivar Pruijn (CPO)

Tom Jansen (CDO)

Vincent Hoogsteder (CEO)

and Ivar Pruijn (CPO)

Fly Ventures
Fly Ventures

An initial $800k seed round has been raised through Dutch entrepreneurs, product leaders, and industry veterans from Google, eBuddy, Bloomon, Wakoopa, TQ, Byte, Custom Connect, HENQ, and River Venture Partners.

In the Press
Objectiv launches with $800,000 in funding to bring AI to product management
Nederlandse Distimo-oprichters jagen op nieuw miljoenensucces