Objectiv uses advanced algorithms on your existing analytics data to uncover prioritized metrics that are true key drivers to your product's success.
It inspires a different way of thinking, helps you prioritize in order to reach your goals, and enables you to get the most out of your resources.
Finding out if you've made the right product decisions just got easier: Objectiv automatically detects and tracks metrics that are affected by your actions, allowing you to directly see the impact of your work.
Share it with your team & stakeholders and get everyone on board.
Every team has a unique way of shipping product releases: whether your'e into waterfall, agile, continuous deployment or some kind of hybrid, Objectiv fits right in.
Objectiv simply plugs into your existing analytics tools, like Google Analytics, MixPanel, KissMetrics or Heap. No need to bother your developers or data scientists.
We're well aware of how intrusive tracking tools can get. Objectiv doesn't track on a personal level, but looks at behavioral movement of the overall population.